Our next big thing has arrived—the new Tooth & Nail “Squad” line of wines, born of a transformational year and made in admiration for those who inspire us most: our loyal fans.

Paso Robles Cab Reimagined

The Squad is launching this month, starting with our Cabernet Sauvignon Paso Robles, a bold red wine that was steered from ground to glass by Director of Winemaking, Jeremy Leffert. 

“I want these wines to be very comforting and delicious,” Jeremy says. “I see them as the wine equivalent of an old pair of blue jeans—they look great, feel great, and there’s a bit of nostalgia there, too. A lot of people can relate to that. Sometimes people giggle when I make this analogy, but its f***ing true, how cool is an old pair of blue jeans?”

Best of All Worlds

True to form, Tooth & Nail's Squad Cabernet Sauvignon is a California wine loaded with Paso Robles character and Tooth & Nail energy. It is a blend of nine lots from two vineyard sites that combine to produce a Cabernet Sauvignon of great dimension and drinkability. After fermentation, the individual lots were aged in French oak barrels (25% new oak) for 14 months prior to blending and bottling. 

The Cabernet Sauvignon offers aromas of blue fruits, blackberry and cassis. Flavors of plum, black cherry and chocolate explode on the palate with enough structure to keep things serious. The mid palate’s rich fruit flavors and luxurious texture make this Cabernet Sauvignon an absolute pleasure to drink.

The Birth of the Paso Wine Squad

The Tooth & Nail Squad is the brainchild of owner-winegrower Rob Murray, who worked with local design studio, Ethur Ethur, to create the renegade characters on the labels and to build the imaginary world they live in. Along the way, Jeremy executed his own creative vision for the wine inside the bottle.

“It was exciting for our winemaking team to embark on an entirely new line of wines,” Jeremy says. “We were able to start with a blank canvas and take these wines in a stylistic direction that we thought our followers would really appreciate. I think you can taste that creative energy in the Cabernet Sauvignon.”

Paso Wines Come to Life: Wine meets Augmented Reality

Rob Murray worked closely with local artist Hal Ethridge of Ethur Ethur to develop the Squad characters via hand-drawn, graphic novel-style art. Just like all of us, these characters use their inner strengths to fight “tooth and nail” to better themselves and the world around them.

Our Augmented Reality label also breaks new ground with the addition of music by singer-songwriter Taylor Belmore Collins, who lends her bewitching vocals to this one-of-a-kind experience.

Follow the three simple steps below, then all you have to do is tune in, listen up and experience the future of wine. 

STEP 1:

Download our free
Tooth + Nail AR app
Apple // Android

STEP 2:

Enable camera access and
turn on the sound

STEP 3:

Scan the label and watch
the magic unfold